ADVANCED CONNECTIVITY IN CHINA’S DIGITAL ECOSYSTEM
We have entered the next wave of digital marketing, with the emergence of 5G and the promise it brings. 5G is opening a world where everything is connected. Speed and better connectivity will mean more ads and increased programmatic demands; quicker loading times for video; accessibility, with more new unique users entering the market; more accurate real-time data and analytics for precise targeting and hyper-personalized messages; new creative potential for new retail and e-commerce, and that’s just the beginning.
Savvy marketers will be putting strategies in place now to get ahead of the curve and meet the demand. DSPs and technology providers will be evaluating their capabilities. Will current technologies cope with the volume and speed? For content marketers, the new creative opportunities with video and social media is an exciting prospect, and for those at the heart of disseminating data, there will be more touch points than ever before. The customer journey is about to get more complicated but a lot more connected and China is leading the global charge. Digital360 puts you at the fore with all the trends and developments to prepare your business and brand for what lies ahead in the new decade of advanced connectivity.
STAND OUT FROM YOUR PEERS
Campaign is the world’s leading business media brand serving the marketing, advertising and media communities, with a mission to provide professionals with the insights and knowledge they need to drive growth.
Digital360 Festival is Campaign’s flagship event in China, celebrating and showcasing innovators who are at the cutting-edge of change. For the last 7 years, Digital360 Festival has united professionals in media, marketing and advertising for a day of learning, inspiration and networking to address the most crucial topics affecting the digital marketing landscape in China.
The one-day event includes theDigital360, Campaign China’s flagship conference dedicated to the digital marketing industry, China Innovation, a content stream dedicated to looking at the future for Chinese brands on the global stage, followed by theDigital Media Awardsand cocktail reception, celebrating China’s best digital marketing work. Learn about what was covered on 2019:
In 2019, the Digital360 Festival engaged a live audience of 300 industry leading marketers and decision makers from both global and local brands and agencies looking to enhance their digital strategies. Over 48% of the audience held senior management positions at C-suite, Director and Head of Departments.
brands attended include
digital media awards
Campaign’s Digital Media Awards 2020 celebrates the best digital marketing work, innovation and talent, and recognises the region’s growing influence on the global digital industry.
As China’s digital industry continues to lead the world, this awards competition, judged to international standards by the industry’s most respected digital professionals, aims to celebrate outstanding work and talent and, through the global reach of the Campaign brand, and puts the winners from China, Hong Kong and Taiwan on the international stage.
An independent jury, comprising of leading client marketers, digital practitioners and agency strategists, as well as other experts in the field of digital marketing, will judge the entries.
The Digital Media Awards welcomes entries from digital marketers and their agencies for outstanding work in promoting products and services in the Greater China region. The Awards show welcomes the marcoms industry to celebrate the most successful work, people and businesses.