Simultaneous interpretation will be provided in English and Chinese
Campaign is the world’s leading business media brand serving the marketing, advertising and media communities, with a mission to provide professionals with the insights and knowledge they need to drive growth.
Digital360 Festival is Campaign China’s flagship conference, workshop and awards programme, dedicated to the digital marketing industry, celebrating and showcasing innovators who are at the cutting-edge of change. For the last 8 years, Digital360 Festival has united professionals in media, marketing and advertising for a day of learning, inspiration and networking to address the most crucial topics affecting the digital marketing landscape in China.
Digital360 Festival provides a unique platform for marketing decision makers and leading technology experts from the most influential brands to identify, evaluate and develop effective strategies to meet future challenges.
In 2021, the Digital360 Festival will feature a virtual event, online workshop and an event in Shanghai if safe to do so, with the priority being the safety and health of our community.
Learn about what was covered on 2019:
Humanizing digital transformation in 2021
Technology is driving rapid innovation across every aspect of our lives, from how we shop to how we access healthcare. Many of the platforms we are reliant on today are powered by algorithms that make decisions to increase productivity and effectiveness. While this has many benefits, we are learning of the dangers of over-efficiency and neglecting humanity.
The digitalisation of services should not about delivering cold, rigid or indifferent experiences. Human feelings and emotions need to be prioritised in this data-driven world, something that is becoming more vital in the "new normal".
Digital360 2021 puts the consumer at the heart of digital transformation, and looks at the biggest trends in China, tech innovation and digital marketing today.
The two-day virtual programme explores:
Macro market insights from leading economic and business experts
Future-proofing businesses with case studies on proven digital transformation strategies
Building brand affinity with the new generation of consumers through sustainability and purpose
Local brands rising in China: How home-grown brands are winning the hearts of consumers
Consumer behaviour shifts: what trends are here to stay and what are short lived?
How to seize the opportunities in China’s lower-tier cities and their digital ecosystems
Embracing humanity in a digital world
What are the tech innovations that will shape the future of media, marketing and advertising?
Plus, many more to be announced
Register for your free conference pass here:
Conference Workshop - DigitalWorks
DigitalWorks is an interactive workshop for China’s rising stars in the digital marketing industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.
Social media platforms have become the channels of choice during this unprecedented year in our history, with brands using them on a greater scale to engage with existing customers and convert new ones. Social e-commerce is booming and will continue to grow at speed. Xiaohongshu (or RED) and community group buying platform ‘Pinduoduo’ are examples of two social e-commerce platforms that have grown exponentially, and brands are looking for the best ways to benefit from their considerable audiences.
This online workshop will dive into all things social e-commerce and how brands can optimise their engagement and sales through social platforms in China. It guarantees to challenge attendees through an ultimately rewarding experience which will serve as a major stepping stone in their careers.
Campaign China sources the most knowledgeable facilitators and speakers, giving participants the opportunity to learn from the best in a small group setting. With no more than 40 per workshop, attendees will benefit from guidance and mentorship during the four hour practical class.
Secure your place now for just US$199 to join us on 15 April, 2-6pm.
Limited places are available so it will be on a first come, first served basis.
*This workshop will be conducted in Mandarin Chinese
digital media awards 2021
Campaign’s Digital Media Awards 2021 celebrates the best digital marketing work, innovation and talent, and recognises the region’s growing influence on the global digital industry.
An independent jury, comprising of leading client marketers, digital practitioners and agency strategists, as well as other experts in the field of digital marketing, will judge the entries.
The Digital Media Awards welcomes entries from digital marketers and their agencies for outstanding work in promoting products and services in the Greater China region. The Awards show welcomes the marcoms industry to celebrate the most successful work, people and businesses.
In 2019, the Digital360 Festival engaged a live audience of 300 industry leading marketers and decision makers from both global and local brands and agencies looking to enhance their digital strategies. Over 48% of the audience held senior management positions at C-suite, Director and Head of Departments.