28 March, 2019
JW Marriott Hotel Shanghai
Tomorrow Square

Making your digital transformation customer-centric

Thank you to all of our partners, speakers and attendees for making Digital360Festival a huge success.

Digital360Festival is Campaign’s flagship event in China. For the last 6 years, Digital360Festival has united professionals in media, marketing and advertising for a day of learning, inspiration and networking to address the most crucial topics affecting the digital marketing industry in China.

Digital360Festival puts the customer at the heart of digital transformation and will provide a platform for marketing decision makers and leading technology experts from the most influential brands to identify, evaluate & develop effective strategies to meet future challenges.

Learn more about what was covered and check out the event ablum:


Key Takeaway Photo Album

What was addressed?

The current digital environment shows that the fate of marketing campaigns sit firmly in the hands of consumers. In China, consumers are in a constant state of evolution. They are empowered and inclined to do research before reaching out to a store. Going digital today means brands are embracing the change in viewing customers as the center of business rather than their product or service.

Discussions revolved around the theme of ‘making your digital transformation customer-centric’. For more information please refer to the agenda section below.

Agenda

08.00am

Registration & Networking

09.10am

Becoming Truly Consumer-centric: What’s Stopping Us?

There’s no question, the era of placing consumers at the heart of business is here – and everyone’s talking about it. But few companies have realized the ambition. This keynote identifies the key barriers to becoming truly consumer-centric … and how to overcome them.
10.00am

Content Created By Consumers Or Content Created By Brands

As consumers are increasingly distrusting of advertising and marketing, brutal honesty is becoming critical for brands. Authenticity is more and more important when consumers decide which brands to support. Since people place more trust in humans than in brands, motivating your customers to share their experiences with brands will be trending up.
10.50am

Morning Refreshment

12.00pm

Winning In The Age Of Personalisation

Staying at the forefront of the rapidly evolving digital marketing landscape is top of mind for marketers. One topic that continues to come up as a priority for the industry is personalisation. The demand for personalized consumer experiences across all marketing channels is no longer a ‘nice to have’, but rather it is at the center of successful digital strategies.
12.30pm

Networking Lunch

02.00pm

It's Time To Social

Social Media has become embedded in almost everyone’s daily life. Video, automation, influencers are becoming the most popular trends. Brand marketers start to realise that social media has a big impact right now. If you are not on social media, you don’t even exist.
03.00pm

Afternoon Refreshment

03.30pm

Turning Big Data Into Big Value

Coming into 2019, we are focusing on customer engagement on a whole new level in digital marketing sphere. With digital technology, it’s now possible to have a one-on-one relationship with every consumer. Highly targeted advertising, personalisation in customer experience, micromoment marketing, most of these digitizing innovations are being continuously refined leveraging big data.
04:00pm

What's RIGHT

The development of big data and emerging technologies is continuing to change the basic of marketing model. AI technology give digital marketers a chance to finally be able to deliver on the promise of ‘right user, right message, right time, right place.’ In this session we will exam how AI technology helps marketers to personalise communications and offer customers unique interactive experiences that increase brand awareness.
04.30pm

Winning Generation Z's Heart and Wallets

The path to success for today’s brand includes higher consumer expectations and changing behavior, forward-thinking marketers are looking for ways to tap the rewards of the newest and youngest consumer powerhouse, Generation Z. In the session, we takes an in-depth look at how to stay ahead of the curve by marketing to Generation Z.

Pricing

Pass Type Event(s) Pass Price
Festival Pass Conference US$1100

Speakers

Jonathan Beh

Managing Director
Cadreon China

Milo Cao

Vice President
Allyes

Jenny Chan

Senior Reporter
Campaign APAC

Peng Chen

Partner & Vice President
Focus Media

Tzetuo Cheng

National GM of Marketing Center, Ad & Sales Dept
Xiaomi Inc

Tim Doherty

Head of Creative Solutions & Innovation
Dentsu Aegis Network China

Edouard de Mezerac

Managing Partner Asia
Artefact

Ryan Fan

Founder and CEO
SocialOne

Kevin Guo

General Manager of Strategic Cooperation & Marketing Innovation Department
Ctrip

Jef Ji

Partner & SVP
@comm

Christopher Kong

Data & Business Intelligence Director
Danone Nutricia China

Eric Li

Senior Director,
Consumer Engagement & Marketing Service
Abbott Nutrition, Greater China

Leo Li

General Manager of Strategic Management Department & Marketing Management Center
NetEase Media

Jie Liu

CTO,
AI Marketing & Vice Dean of Big Data Institute
iFlyTek

Kitty Liu

Yoplait business unit director of Asia
General Mills

Christina Lu

Chief Strategy Officer
Wavemaker China

Julien Oet

Senior Director, Sales Development and Pricing
Carrefour

Henry Shen

Chief Strategy Officer, Greater China
McCANN Health

Cyril Shi

Head of Partnership
BlackDragon of JD.com

Olivia Parker

Deputy Editor
Campaign APAC

Sheilen Rathod

President
Customer Engagement, Commerce & MarTech
Ogilvy, Asia & China

Daniel Wu

Head of Marketing
Red

Vincent Wang

Head of Insights
IPG Mediabrands China

Patrick Xiao

China Director of Global Marketing
Almond Board of California

Vivian Yeh

VP of Digital Marketing Greater China
Accor Hotel Group

Liana Yu

Digital Marketing Director
Abbott Nutrition, Greater China

Leon Zhang

General Manager, National Head of Social Media
MediaCom China

Philip Zhang

General Manager of Sales & Marketing Center
Alimama of Alibaba Group

Linna Zhao

Head of Insights
Wavemaker China

Zoe Zhao

New Retail Associate Director
Mars China

Summer Zheng

North AP e-Commerce Venture Manager
ExxonMobil

Attending Brands

Local Brands

International Brands

Partners

Partners

Supporters

Content Supporter

Livestream Partner

Photo Livestream Partner

Media Partners

Contact Us

Speaking opportunities:

Vivian Liu
Conference Producer

Sponsorship inquiries:

Sonia Young
Commercial Director – North Asia

To register as a delegate:

Kaylah Yang
Delegate Sales Executive

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