March 28, 2019 | Shanghai

Making your digital transformation customer-centric

Digital360Festival is Campaign’s flagship event in China. For the last 5 years, Digital360Festival has united professionals in media, marketing and advertising for a day of learning, inspiration and networking to address the most crucial topics affecting the digital marketing industry in China.

Digital360Festival puts the customer at the heart of digital transformation and will provide a platform for marketing decision makers and leading technology experts from the most influencial brands to identify, evaluate & develop effective strategies to meet future challenges.

The Digital360Festival is a full day conference followed by the Digital Media Awards. DigitalWorks will run simultaneously alongside the conference and is designed for China’s rising stars in digital marketing. Click the logos on the top right corner to find out more.


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2019: What will be addressed?

The current digital environment shows that the fate of marketing campaigns sit firmly in the hands of consumers. In China, consumers are in a constant state of evolution. They are empowered and inclined to do research before reaching out to a store. Going digital today means brands are embracing the change in viewing customers as the center of business rather than their product or service.

Discussions will revolve around the theme of ‘making your digital transformation customer-centric’, with the agenda delves into topics including:

  • The importance of authenticity in content marketing
  • The rise of voice search that alter consumer buying behaviour
  • Optimising customer interaction: the power of social media
  • Future of marketing: ability of AI and automation
  • How emerging technologies improve customer journey

Join us on 28 March 2019 in Shanghai to examine the realities, challenges and opportunities that will transform your marketing strategies in the digital age.

2019 Pricing

Pass Type Event(s) Pass Price
Young Talent Pass
(Open to young professionals with 3-5 years experience)
Workshop US$800
Festival Pass Conference & Awards US$1100
Register now!

2018 Speakers

Jing Hsiang Chang

Chief Operating Officer & GM in China
Wavenet Technology, Ltd.

Linda Chang

Greater China Watch Leader, Media
Nielsen

Allen Chen

Head of Insight Products
Miaozhen

Q. Chen

VGM of Advertising & Sales Dept.
MIUI, Xiaomi Inc

Iris Chin

General Manager
MediaCom China, Shanghai

Victor Cui

CEO, International
ONE Championship

Connor Doyle

Marketing Technologist
Noiz

Alvin Foo

Managing Director
IPG Reprise Media China

James Lee

Integrated Media Director
Kraft Heinz

Steven Li

Chief Marketing Officer
Yum China Holdings, Inc.

Jimmy Liang

VP BUsiness Development
AddNewer

Ming Liao, PhD

Adjunct Professor of Business and Economics
NYU Shanghai

Jane Lin-Baden

CEO
Isobar Asia Pacific

Eve Lo

Chief Data Officer
Dentsu Aegis Network

Olivia Parker

Deputy Editor
Campaign APAC

Robert Sawatzky

Head of Content
Campaign APAC

Christian Solomon

Chief Digital Officer
MediaCom China

Miranda Tan

CEO
Robin8

Michael Tang PhD.

President
hdtMEDIA

Matilda Wei

Senior Advisor, Uni Marketing Centre
Alibaba Group

Joe Wong

General Manager, Integrated Marketing Services
George P. Johnson, Greater China

Bonnie Chan Woo

Chief Executive Officer
Icicle Group Holdings Limited

Jalin Wu

Chief Marketing Officer
UNIQLO Greater China

Liana Yu

Associate Digital Transformation Director
Mead Johnson

Zoe Zhao

Partnership Innovation Manager
Mars China Digital Innovation Center

2018 Headline Sponsor

2018 Partners

2018 Supporters

Contact Us

Speaking opportunities:

Vivian Liu
Conference Producer

Sponsorship inquiries:

Sonia Young
Commercial Director – North Asia

To register as a delegate:

Kaylah Yang
Delegate Sales Executive

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