The Evolution of Digital
Consumers are the key driver to all transformational processes. Current digital environment shows that the fate of marketing campaigns sit firmly in the hands of consumers. In China, consumers are in a constant state of evolution. They are empowered and inclined to do research before reaching out to a store. Going digital today means brands are embracing the change in viewing customers as the center of business rather than their product or service.
It’s time to see through the eyes of your customers. How are your customers reacting to what you do? What paradigm shift are you bringing into your customers?
Regardless of how technology evolves, the key to brand success starts with knowing your customers.
Making your digital transformation customer-centric
Digital360Festival is a high-level conference that provides a platform for marketing decision makers and leading technology experts from the most influential brands to identify, evaluate and develop effective plans to meet future challenges. Discussions will revolve around the theme of ‘making your digital transformation customer-centric’, with the agenda delves into topics including:
- The importance of authenticity in content marketing
- The rise of voice search that alter consumer buying behaviour
- Optimising customer interaction: the power of social media
- Future of marketing: ability of AI and automation
- How emerging technologies improve customer journey
Join us on 28 March 2019 in Shanghai to examine the realities, challenges and opportunities that will transform your marketing strategies in the digital age.
|Pass Type||Event(s)||Pass Price|
|Young Talent Pass
(Open to young professionals with 3-5 years experience)
|Festival Pass||Conference & Awards||US$1000|