The Evolution of Digital

Consumers are the key driver to all transformational processes. Current digital environment shows that the fate of marketing campaigns sit firmly in the hands of consumers. In China, consumers are in a constant state of evolution. They are empowered and inclined to do research before reaching out to a store. Going digital today means brands are embracing the change in viewing customers as the center of business rather than their product or service.

It’s time to see through the eyes of your customers. How are your customers reacting to what you do? What paradigm shift are you bringing into your customers?

Regardless of how technology evolves, the key to brand success starts with knowing your customers.

Register your interest

2019 Theme

Making your digital transformation customer-centric

Digital360Festival is a high-level conference that provides a platform for marketing decision makers and leading technology experts from the most influential brands to identify, evaluate and develop effective plans to meet future challenges. Discussions will revolve around the theme of ‘making your digital transformation customer-centric’, with the agenda delves into topics including:

Join us on 28 March 2019 in Shanghai to examine the realities, challenges and opportunities that will transform your marketing strategies in the digital age.

2018 Pricing

Pass Type Event(s) Pass Price
Young Talent Pass
(Open to young professionals with 3-5 years experience)
Workshop US$800
Festival Pass Conference & Awards US$1000

Register your interest now!

2018 Speakers

Jing Hsiang Chang

Chief Operating Officer & GM in China
Wavenet Technology, Ltd.

Linda Chang

Greater China Watch Leader, Media

Allen Chen

Head of Insight Products

Q. Chen

VGM of Advertising & Sales Dept.
MIUI, Xiaomi Inc

Iris Chin

General Manager
MediaCom China, Shanghai

Victor Cui

CEO, International
ONE Championship

Connor Doyle

Marketing Technologist

Alvin Foo

Managing Director
IPG Reprise Media China

James Lee

Integrated Media Director
Kraft Heinz

Steven Li

Chief Marketing Officer
Yum China Holdings, Inc.

Jimmy Liang

VP BUsiness Development

Ming Liao, PhD

Adjunct Professor of Business and Economics
NYU Shanghai

Jane Lin-Baden

Isobar Asia Pacific

Eve Lo

Chief Data Officer
Dentsu Aegis Network

Olivia Parker

Deputy Editor
Campaign APAC

Robert Sawatzky

Head of Content
Campaign APAC

Christian Solomon

Chief Digital Officer
MediaCom China

Miranda Tan


Michael Tang PhD.


Matilda Wei

Senior Advisor, Uni Marketing Centre
Alibaba Group

Joe Wong

General Manager, Integrated Marketing Services
George P. Johnson, Greater China

Bonnie Chan Woo

Chief Executive Officer
Icicle Group Holdings Limited

Jalin Wu

Chief Marketing Officer
UNIQLO Greater China

Liana Yu

Associate Digital Transformation Director
Mead Johnson

Zoe Zhao

Partnership Innovation Manager
Mars China Digital Innovation Center

2018 Partners

Become a partner

2018 Headline Sponsor

2018 Partners

2018 Supporters

Contact Us

Speaking opportunities:

Vivian Liu
Conference Producer

Sponsorship inquiries:

Sonia Young
Commercial Director – North Asia

To register as a delegate:

Kaylah Yang
Delegate Sales Executive

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