28 March, 2019 | Shanghai
Making your digital transformation customer-centric
Digital360Festival is Campaign’s flagship event in China. For the last 5 years, Digital360Festival has united professionals in media, marketing and advertising for a day of learning, inspiration and networking to address the most crucial topics affecting the digital marketing industry in China.
Digital360Festival puts the customer at the heart of digital transformation and will provide a platform for marketing decision makers and leading technology experts from the most influential brands to identify, evaluate & develop effective strategies to meet future challenges.
The Digital360Festival is a full day conference followed by the Digital Media Awards. DigitalWorks will run simultaneously alongside the conference and is designed for China’s rising stars in digital marketing. Click the logos on the top right corner to find out more.
2019: What will be addressed?
The current digital environment shows that the fate of marketing campaigns sit firmly in the hands of consumers. In China, consumers are in a constant state of evolution. They are empowered and inclined to do research before reaching out to a store. Going digital today means brands are embracing the change in viewing customers as the center of business rather than their product or service.
Discussions will revolve around the theme of ‘making your digital transformation customer-centric’, with the agenda delves into topics including:
- The importance of authenticity in content marketing
- The rise of voice search that alter consumer buying behaviour
- Optimising customer interaction: the power of social media
- Future of marketing: ability of AI and automation
- How emerging technologies improve customer journey
Join us on 28 March 2019 in Shanghai to examine the realities, challenges and opportunities that will transform your marketing strategies in the digital age.
Download the latest agenda here.
2019 Attending Brands